Spatial is a pioneering platform that helps businesses predict and influence customer behavior using geospatial analysis, machine learning algorithms, and social media data.
Established in 2016, the company is based on the insight that billions of people are sharing their mindsets, interests, and attitudes on social media, and this unstructured data could be harnessed at scale to provide real-time customer understanding without the need to solely rely on demographics or surveys.
Spatial specializes in numerous fields including geospatial data mining, social media analysis, sentiment analysis, urban design, location intelligence, machine learning, retail real estate, site selection, and analytics. The company delivers data through an application programming interface (API), cloud accounts, and partnerships.
One of the key applications of Spatial.ai’s data is in retail and restaurant industries, where operators often rely on proxies for human behavior and personality to make real estate decisions. Spatial.ai’s data offers a new way for these organizations to directly incorporate consumer voices within areas of interest, providing a more direct insight into consumer behavior.
The platform enables businesses to identify the retail, restaurant, service, grocery, and fitness locations that their customers visit, thus helping them to identify brand synergies and competitors.
As of the most recent update, Spatial is based in Cincinnati, Ohio, United States and has received funding from 7 investors including Service Provider Capital and Caerus Investment Partners. The company has raised a total of $2.1M in funding to date [1].
In conclusion, Spatial is a unique platform that uses advanced geospatial and machine learning techniques to provide real-time insights into consumer behavior, thus enabling businesses to make informed decisions based on actual customer preferences and actions.
