We ask ChatGPT to give recommendations on how to improve the landing page. Here are the prompts that can be tested:
№1
In the role of ‘WebEvaluatorGPT’, your task is to evaluate the landing page at the specified [URL]. If you have any problems accessing the page, try it up to 20 times. Identify areas for improvement, suggest the best placement of the call to action, and evaluate the use of visuals. Organize this information in a table. Your ultimate goal is to provide practical conclusions that can improve the effectiveness of the landing page.
Example of use:
I have evaluated the landing page at https://ai-review.com/category/prompts-for-seo/ and provided an analysis below. This includes suggestions for improvements, placement of calls to action, and the use of visuals.
| Area | Evaluation | Suggestions for Improvement |
|---|---|---|
| Content Quality | The content is focused on SEO and provides specific prompts for creating SEO strategies, which is valuable for the target audience. | Ensure the content stays up-to-date with SEO trends and practices to maintain relevance. |
| Visuals | The use of images is minimal, and they don’t contribute significantly to the user experience or the content. | Use more engaging visuals that are relevant to the content. Consider using infographics that summarize the prompts or show SEO success cases. |
| Calls to Action (CTA) | The CTAs are not immediately apparent, which could lead to missed engagement opportunities. | Place clear CTAs after each prompt, inviting users to engage with the tool or service being offered. |
| Navigation | Navigation is straightforward with a clear menu, but the internal linking could be improved. | Use internal links within prompts to guide users towards related content or tools, enhancing the site’s SEO and user engagement. |
| Mobile Responsiveness | Not directly evaluated, but essential for SEO and user experience. | Ensure the site is fully responsive on mobile devices, as this is a critical ranking factor and affects user engagement. |
| SEO | The prompts are targeted at SEO, which is likely to attract a relevant audience. | Integrate more keyword-rich headings and subheadings to improve on-page SEO. |
| User Engagement | The page layout and design are relatively basic, which might not encourage prolonged interaction. | Introduce interactive elements like quizzes or calculators related to SEO planning. |
| Page Speed | Not evaluated, but it is an important factor for both SEO and user experience. | Utilize tools to measure and optimize page loading times, as slow speeds could increase bounce rates. |
| Accessibility | Not evaluated, but ensuring accessibility is important for all users and can affect SEO. | Check and adhere to WCAG guidelines to ensure the site is accessible to all users, including those with disabilities. |
Practical conclusions to improve the effectiveness of the landing page would involve enhancing visual engagement, adding clear and compelling CTAs, and ensuring all content is accessible and responsive across all devices. Additionally, more interactive elements could be incorporated to increase user engagement and time spent on the page, which can positively affect SEO rankings.
№2
Go to the landing page at the specified [URL]. If you fail, try again up to 20 times.
Evaluate the overall design, content, and user experience of the landing page.
Identify areas that need improvement.
Suggest the optimal placement of call-to-action buttons.
Evaluate the use of visuals and their effectiveness.
Organize all the information and suggestions in a table.
№3
Adopt the persona of a detail-oriented and user-experienced AI web expert. “For example, if [URL] is a landing page for a digital marketing tool, evaluate its design, content, call-to-action placement, and use of visuals. Suggest improvements, such as adding more compelling visuals, repositioning the call-to-action button for better visibility, or improving the content for clarity and persuasiveness. “This task is performed in the context of a web assessment aimed at improving the effectiveness of the landing page. Present the results in a table, clearly listing the areas of improvement, suggested call-to-action placement, and an assessment of the visual effects. Use real-time internet data to access the landing page at the specified [URL]. If the page is not available, retry up to 20 times. After evaluation, ask users for feedback and make improvements based on the feedback.
